Who needs a blog when your business is doing great? Why fix what isn’t broken, right? Wrong. Business blogging isn’t a fix. It doesn’t repair anything, it builds value around your existing offering.
A business blog when done right, can help lend credibility to your business, improve goodwill among your customers and aid sales. It’s too easy to get it wrong too though, which can negatively impact the image of your brand, because no content is always better than bad content. So how do you get it right? Or why bother with it at all? Heidi Cohen makes a compelling case with these 7 points.
If you want to increase your business’ social media marketing effectiveness, persuade management to add a blog to your marketing mix with these seven reasons every business should blog, regardless of whether your firm is a business-to-consumer, business-to-business, nonprofit or solopreneur organization.