National geographic has 10 million fans on Facebook and 1.7 million followers on Twitter. Most organizations would do great if they could manage even 1% of that, and that’s saying a lot. Social media is still a relatively new form of media which doesn’t even have a decade to its run yet, which is why hitting the right spot is so tricky. The rules of the game are still not set in stone because its an constantly evolving medium. So how do you go about doing it right? Are there any lessons we could learn from National Geographic?
Brendan Hart, SVP Marketing and Business Intelligence at National Geographic recently shared a few secrets that have helped their brand exponentially increase their level of user engagement online. Quite simply: Define your voice, share who you are and always put your fan first.
But how does National Geographic manage it all? How does it find content that fans want to share? What is the voice of the brand? At our last Word of Mouth event, National Geographic’s Brendan Hart shared a bunch of the secrets about how it is done.