To beginners, tweeting always sounds like a lot of work. “I don’t have a lot to say!” “How can I keep tweeting things all day?” “I have a job, you know…”. It’s true. Social media can be intimidating.
Too many networks, too many buttons, too many things… often this seemingly too much prevents people from doing anything at all. Which is of course, bad.
Why not sharing online is bad
It’s bad because unless you’re a celebrity who has their own PR team, you can’t afford to not have a social media presence any more. According to a recent study, more than 15% workers now get hired through social media.
It’s not just the job seekers who are making use of the medium — freelancers, business owners, corporates, marketers — you name it, they’re all running with it.
And not just running as in killing time, running meaning getting leads, making money and grabbing opportunities.
Social media is like hitting the gym
You have to resolve to do it. You have to keep at it. And in more cases than not, the results will not quite match up to your expectations in the beginning. But you still need to keep doing it, every day.
Sharing the things you think, come across, know and love has to become a habit, it has to become part of your everyday routine — this is because in this age of rampant privacy related incidents, we’re wired to withhold, not transmit information.
But still, if you’re just starting, what do you do? How can you develop the habit easier?
Here’s where Buffer comes in
Perhaps the beauty of this application is in its usefulness across the board — beginners will find as much use for it as people who’ve been around and now need to step up their game. In essence, Buffer, true to its name, allows you to control the scheduling of what you share online.
Remember when you came across that great story, and really wanted to share it… but realized that it’s 3:00 AM in the morning and no one would read it?
Well, if you had buffer installed, you could’ve just used it to schedule the post at a more appropriate time — sometime when real people would actually read what you’re sharing.
If you know what you’re doing
Online marketers and enthusiasts will feel right at home using Buffer too. Firstly, if you’re managing a Facebook page for a brand, Buffer will allow you to queue up content to be posted on the page in addition to Twitter.
Secondly, the level of detail in scheduling is quite high, giving you ultimate control over your social media plan.
Lastly, Buffer interfaces with a whole bunch of apps and extensions to extend its capability beyond the normal offering.
Of course, the best part is that…
All of this is free. Buffer works on a freemium model as the founders estimate that 98% of their users will be free users. All you need to do is sign up and grab their bookmark.
Once you’ve done that, all you need to do is hit the Buffer button the next time you want to share a story or any other kind of content online on your Twitter or Facebook page. Buffer will take care of the details.
So, if you’re serious about your presence online, or if you’re tired of losing track of great content you come across and not being able to share it… give Buffer a try. You’d have nothing to complain about.
Image by sermoa via Flickr (cc)
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About Vishveshwar Jatain
VJ is the associate editor of wireframe. He loves writing, cooking, technology, life hacks, weird people, strange things, and his alone time. When not creating a ruckus about the rampant misuse of apostrophes, he can be found writing stories about startups, entrepreneurship and social web.