According to research conducted by Nielsen in Q1 of 2012, people are changing the ways in which they consume content. Though TV is still the predominant content consumption platform, the use of gaming consoles as alternate gateway for entertainment is on the rise. The reasons for this is obvious, with a Blu-ray players, gaming and streaming all packaged in one solution — consoles are being perceived as a high value purchase which delivers multiple entertainment options for the money.
Another observable trend is the shift from traditional TV to on-demand streaming videos. Though the former is still a dominant channel by a huge margin, a small but steady fall, coupled with a complementing rise in the latter is being seen. Mobile viewership is on the rise too. A 35.7% jump in mobile video consumption has been noticed in a period of just one year, this can be attributed to the increasing size and quality of screens being offered by mobile phone manufacturers.
All this of course, is being made possible by a combination of new content delivery services and faster internet connectivity across the board. What does it mean for the good ol’ TV networks? Does it mean that time for mass broadcast content is over because people increasingly prefer to pick and choose their media? Not quite, but it’s definitely a sign of things to come.
In the past year, the number of homes with an HDTV grew by more than 8 million to 80.2 million, leaving little doubt that the TV screen remains the dominant platform on which to consume video content. But the means by which the content is delivered appear to be shifting.
via Cross-Platform Report: How We Watch From Screen to Screen | Nielsen Wire.
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