Twitter has undoubtedly taken the world by storm over the last few years. It has become the way to share and, some would argue, is already replacing Facebook. Though the microblogging service’s native web app has seen several major redesigns, it’s still a bit buggy.
But that doesn’t take away the best feature of Twitter; its minimal functionality with massive potential, allowing third parties to step in and take part in that potential. That’s just what the developers have done, too; harnessed Twitter’s potential. Here’re a few of their golden eggs.
Crowdbooster is the slickest and smartest social impact dashboard out there. It takes an analytics driven approach to tweets, breaking each one down to show you its popularity by retweets, favorites, and impressions (the total number of users who saw the tweet or, in other words, your followers plus the followers of people who retweeted the tweet). It also takes your followers into account, tracking your losses and gains.
Crowdbooster also sends you a quick summarizing email every week that displays your progress (or retrogress) and most famous tweet of the last seven days.
Ever wonder what if you could put your social influence into a number, what that number would be? I, for one, am not sure if it’s entirely possible, but that’s just what Klout attempts to do; measure your social influence. It takes not just your Twitter usage — followers, retweets, etc. — into account, but Facebook, Google Plus, YouTube, WordPress, and a handful of other networks, too.
Its complex algorithm is famous (and, to some, infamous) in the techosphere, and though I doubt it’s anything near exact, the number it renders seems, at least, to be somewhat close to reality. To keep its users coming back, Klout offers Perks, rewards you get for having a decent number or specializing in a certain field.
Working as a team? CoTweet’s for you. The app lets you and your coworkers collaborate on a twitter account in your tweets, replies, scheduling, and more. Its minimalist design, however, — which is beautiful, by the way — reflects its abilities; minimal. The app is crucial for accounts run by more than one person, but services like HootSuite provide far more functionality. Still a top notch app, though.
Some Twitter apps let you schedule your tweets in advance. With Buffer, your tweets are automatically scheduled for you, and, even better, the app analyzes your account to determine when your tweets will gain the most exposure, and tweets for you at those times. The interface is simple and focused, too; a box for typing new tweets, and a box for listing all the tweets queued to be tweeted. Buffer not only tweets for you at your best times, it tweets for you at your best times throughout the day, so that you always have a presence.
Ever need a petition not just signed, but for that petition to go viral? Act.ly’s got you covered. The service lets you just create and tweet petitions and allows your followers to “sign” the petition simply by retweeting the link. It’s a fast and furious way to start an Internet revolution and get your message noticed by your opponents. To keep the power balanced, Act.ly leaves room for the petitioned person or company to publicly respond. Beautiful idea.